Texas SB 140 Update: EIA Provides Clarity in Advance of BFCM

Wednesday, October 8,  12 pm ET

Texas Senate Bill 140 sent a shockwave through the SMS industry — and not in a good way. Brands were flooded with urgent warnings, told to “just register” with the Texas Secretary of State, and left scrambling to navigate confusing (and costly) legal advice.


In this webinar, we’ll provide you with the latest update from EIA’s litigation against Texas SB 140 and the clarity that we’ve now received for our members from the Texas Attorney General.  We’ll share the good news that will help your company ensure they’re not leaving money on the table as you gear up for BFCM.

Speakers

David Carter

President & CEO of the EIA

Elliot Ginsburg

VP Legal and Messaging Strategy

Matthew A. Fitzgerald

Partner

You'll learn:

  • How EIA and Postscript helped lead the legal charge to get clarity and protect your business
  • What the Texas Attorney General actually said about consent-based SMS
  • Why “just register” was bad advice for most ecommerce brands
  • The hidden risks and real costs of registration (spoiler: it’s not just paperwork)
  • What brands should (and shouldn’t) do next


Whether you joined us for the first webinar and have more questions or just want clarity without the legal jargon, this session will give you the confidence to move forward without panic.